Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

Today effective marketing is vital for driving business growth. However, many companies struggle with inefficient campaigns, often leading to frustration among customers who receive irrelevant ...

Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

A dashboard from Salesforce IoT Explorer Edition lets sales and marketing teams analyze data from connected devices. (Salesforce Photo) As the Internet of Things becomes a thing, adopters are ...

Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of Marketing GPT. The AI solution is designed to help marketers ...