The financial services industry has experienced a seismic shift in how professionals acquire clients and grow their practices ...

Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all been there: Your phone rings. You pick it up. Before you even utter “Hello?” you’re bombarded with a pitch. “It’s your lucky ...

Every sales rep needs a set of guidelines for how to handle a conversation with a prospect. This “script” may provide some basic points to cover during a call or meeting, but it shouldn’t be a rigid, ...

Have you been cold-called by a sales agent? How was the call? If it doesn’t encourage you to take the necessary action, then you’ve been victimized by an awful sales script. Whether it’s a follow-up ...

You might think that using a script for your sales calls is old fashioned or outdated or inconvenient – after all, many sales people don’t want to feel like a telemarketer. What’s the point of using a ...