Mobile messaging has become a primary communication channel for consumers and businesses alike. If you haven’t yet, you have likely considered integrating multimedia messaging service (MMS) and short ...

Digital marketing trends constantly evolve, but some communication channels continue to prove their value year after year.

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...