Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly before expanding into new markets.

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...