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Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!

Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

While Roblox might seem like a smaller game compared to the likes of Minecraft and Fortnite, it has a massive player base and created stars on YouTube.

As a gaming platform rather than a single game, Roblox allows players to create their own worlds and games. These can be shared with other people on the platform as well.

Fashion brands with their own thriving Web3 communities are now deepening their presence in the world of gaming. Latest into the zone is adidas.