Skateboarders and gamers alike are gearing up as Vans World 2 launches on Roblox, offering a fresh set of virtual thrills and skate challenges. Developed in collaboration with The Gang, known for ...

The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can skateboard in various parks while decked out in fresh Vans gear.

The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.

Dive Brief: Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with Marketing Dive.

For all the skateboarders out there, Roblox Vans World is the ultimate virtual skateboarding experience.

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.

Roblox says it attracts 66 million visitors from 180 countries every day. Vans World is celebrating is milestone by offering three free items to players – Vans Waffle Drip Bucket Hat, Vans Off The ...

Christina Wootton, vice-president of brand partnerships for Roblox, added: “Vans is showcasing its commitment to empowering self-expression with Vans World.

Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.

The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.