The retail giant has launched two new experiences in Roblox aimed at attracting a younger audience and generating an early buzz around holiday toy shopping. ‘Walmart Land’ is one of two new ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. (Credit: Walmart) Not content with just online and physical ...

Walmart launched two new immersive experiences in the metaverse megaplatform, Roblox. Called Walmart Land and Walmart's Universe of Play, the spaces offer interactive content and entertainment. The ...

Walmart made its debut in the Metaverse, launching two new games on Roblox aimed at its youngest customers. The big-box retail company announced the launch of Walmart Land and Walmart’s Universe of ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Roblox is one of the most played games to exist, and even fifteen years after its release, the overall popularity continues to grow massively. The enormous player base it possesses acts as a consumer ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...