Hot Wheels Open World is a new virtual-world game created by Roblox to promote the Hot Wheels brand. It takes the classic gameplay from the toy car company to a whole new level, allowing players to ...

Roblox is one of the most played games to exist, and even fifteen years after its release, the overall popularity continues to grow massively. The enormous player base it possesses acts as a consumer ...

Roblox had more than 44 million monthly active users in December, and many of them are creating their own games for others to play in the Lego-like block world. Now the company is launching a line of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Kids of all ages love Roblox, a gaming platform that has some 40 million games within it, plus the ...

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When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you get a toy ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...