Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

Maybelline’s new Roblox space is a nod to Roblox’s music community. Within the space, players can use the brand’s products to paint graffiti, according to the announcement.

NHL Blast, the league’s Roblox experience, has been updated with a 3D visualization of its All-Star Game, according to information shared with Marketing Dive. The NHL claims to be the first ...

As an addition to Spotify Island, Spotify is introducing Spotify Island: WonderWrapped as a new space for fans to engage with music artists on Roblox. The Spotify Island mainland, which has been ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox has been around for a long time. How long, you ask? Try 19 years! We'll break down its long and complicated history here!

DAYTONA BEACH, Fla. — ‘NASCAR Speed Hub‘ today makes its virtual debut on Roblox. NASCAR Speed Hub is an immersive experience that lets players design cars, unlock exclusive virtual items ...

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...