The goal is for hanging out in Roblox to feel more like exploring the real world, right down to the kinds of cascading effects you get when different parts of that world interact with one another, ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

It feels like just weeks ago companies were jumping on the bandwagon to create metaverse worlds where they could get fans excited about their products. Along the same lines, Roblox is the new target ...