Since it started in 2004, Roblox has built an online community based on member-created games like “Prison Life,” “Lumber Tycoon 2,” “Phantom Forces” and “Roblox High School.” But ...

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.