“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

The history of making video games is very much one of people daring to do more than others. If you look at numerous companies throughout the ages, things may have started simple, but then, things got ...

SAN MATEO, Calif.--(BUSINESS WIRE)-- Roblox Corporation (RBLX), an immersive gaming and creation platform, today announced a strategic partnership with the International Age Rating Coalition (IARC), ...

Republican Florida Attorney General James Uthmeier said his office is issuing criminal subpoenas to Roblox Corp, calling the ...

Roblox has announced a partnership with supply-side platform (SSP) PubMatic, which will enable programmatic media buying of the popular metaverse gaming platform's video advertising inventory when it ...

Roblox partners with Google to scale Rewarded Video ads. The move boosts creator earnings and enhances ad measurement tools. Rewarded Video ads enable users to opt in and watch up to 30-second ...

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Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. The land of Oz has come to Roblox! Users of the popular online game can now ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...