Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Over the last month or so, we’ve written plenty of articles about Roblox Grow A Garden. The reason for that is that the title became a kind of phenomenon that no one saw coming. Instead of it being ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio The Karate Kid came out in 1984; sequels followed in 1986, ’89 and 1994. If you saw any of those films in theaters, ...