Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

Whether you're a fan of Roblox or not, you're bound to have seen the trademark characters somewhere - whether on TV, or the merch that's ubiquitous on shop floors. The simple face, the big arms ...

Roblox has a new face-tracking feature, which allows avatars to move their lips mirroring the player’s. Players are using it to make memes and viral videos on TikTok.