Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

As platforms like Roblox and Fortnite explode, players are evolving into developers, transforming gaming into a ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...