…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Another way for creators to make money from Roblox. Another way for creators to make money from Roblox. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

House of Blueberry and Rebel Girls announced the launch of a Roblox experience featuring the digital fashion debut of Rebel Girls to inspire women and girls in gaming. The activation features an ...

Zara Larsson is the latest artist set to perform virtually inside gaming platform Roblox, where the Swedish pop singer will celebrate the expanded edition of her March album Poster Girl this… By ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...