Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

As you can probably tell from the name, Build A Rocket is a sandbox-style Roblox game that's all about building your very own rocket from scratch. The possibilities are endless, and you're only ...

Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...