This strange hybrid of offering free and paid content side by side has led to Roblox earning an incredible $2.29 billion in 2020, making it the third highest earning free to play game of the year.

Want to download Roblox on your device? Here is what you need to know about getting the latest version of Roblox.

For every dollar you spend on its in-game currency, Roblox creates $0.50 in free cash flow.