Ever wanted to roleplay as an emergency service member? If so, Roblox Emergency Hamburg is the perfect experience for you. In ...

E.l.f. Cosmetics Is Selling Real-World Products on Roblox The beauty brand is one of many engaging with the video game platform–but its new expansion brings it into new e-commerce territory.

E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.

Rumours are swirling that could leave millions of young gamers in tears and their parents scrambling for answers.

A viral notice claiming Roblox will shut down on September 1, 2025, due to safety concerns and user demand has sparked panic.

Roblox, the online gaming platform wildly popular with children and teenagers, is rolling out an open-source version of an ...

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral ...