When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you get a toy ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following ...

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Which Roblox toy is best? There are a few types of toys that can be played in both physical and digital forms, like the Skylanders series and Nintendo’s line of Amiibo, but the most popular is the ...