Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

It’s unique in that practically everything on ROBLOX is designed and constructed by members of the community. ROBLOX is designed for 8 to 18 year old, but it is open to people of all ages.

The Roblox toys recreate some of the most popular games, characters, and developers in physical form. It's Roblox first foray into merchandising and a major entrance into retail as the company ...

Roblox co-founder and CEO David Baszucki, also known as builderman, was a welcoming figure to early players, offering advice and friendship. One player was surprised recently to find that a ...