In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

If you're tired of the usual shooter and tower defense games on Roblox and are ready to explore a serene and domestic side of the platform, then Club Roblox might be the perfect digital home for you.

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

Manchester City has today announced the launch of ‘StickerBook Challenge’, a brand-new gaming experience on Roblox for fans to enjoy as they collect and connect with the Club on one of the ...

To promote the sequel to Ready Player One — a book about a treasure hunt inside a virtual universe — author Ernest Cline has partnered with the hit kids game Roblox to re-create something akin ...