The news drove Roblox stock higher. Under the deal, Roblox will offer a new slate of games and experiences based on Mattel's ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to ...

Mattel, Inc. and Roblox Corporation recently announced an expanded collaboration to launch new Roblox titles inspired by major Mattel brands, including the upcoming Monster High experience on October ...

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

The first-ever official Barbie Roblox game – Barbie DreamHouse Tycoon – launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse. Mattel and Gamefam, ...

Pinup Girl, Scarecrow, and Dollface stalk players across 5 of Roblox games, where fans and players can unlock signed merch, ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Mattel has launched its first standalone Barbie game in Roblox called DreamHouse Tycoon. Players can construct their own Dreamhouse, or Mojo Dojo Casa House, beginning on October 6. They’ll be able to ...