Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

While Europe’s Charades is handling conventional film licensing, Los Angeles and Boston-based digital tech company Spaceport has been recruited by the Japanese studio (“One Piece,” “Dragon Ball”) to ...

Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following ...

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio The Karate Kid came out in 1984; sequels followed in 1986, ’89 and 1994. If you saw any of those films in theaters, ...

Today we hear from Julian Scott, animation consultant for Film London, and Maggie Liang, MD of The Media Pioneers about the impact of social gaming services like Roblox on the kids’ TV industry. Tune ...

EXCLUSIVE: Roblox is getting closer to the worlds of film and TV. The gaming platform has teamed with Netflix and Lionsgate to make it easier for content owners and developers to join forces on Roblox ...