Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

Toei Animation’s upcoming film ‘Hypergalactic’ is aiming to creators and fans on game platforms Roblox and Fortnite through a deal with Spaceport.

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

Beyond giving Roblox users a way to delve into the world of Beetlejuice in a gaming environment, the first-of-its-kind collaboration bridges IRL and URL experiences by offering movie tickets via an in ...

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

For kids of a certain age, let’s say six- to 13-years-old, Minecraft and Roblox are somewhat interchangeable multiplayer block-building games. With Minecraft‘s diamond pickaxe striking gold at the box ...