The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

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Roblox outlined a vision for the future of its busy social gaming platform on Friday, incrementally ushering its community into a new era that might not always resemble what’s come before. At RDC, its ...