Roblox Corporation RBLX is broadening the monetization model as it looks beyond the virtual currency system. In the second quarter of 2025, the company advanced two initiatives aimed at creating new ...

Digital game platform and game creation company Roblox has unveiled its new Roblox Partner Program created to expand brand innovation and enable a self -serve, global advertising ecosystem on this ...

Roblox must be careful about advertising to children. But it would be a total head-scratcher for Roblox to pivot its ad business to over-18 audiences.

To maintain access, Roblox requires users to verify their age with a government-issued ID. This is a significant move from ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.