The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

If you’ve dealt with reactance, you surely know the two equations for computing inductive and capacitive reactance. But unless you’ve really dug into it, you may only know the formula the way a school ...

In the December 2008 issue of EC&M, we talked about calculating the inductive reactance of conductors that are in close proximity to (or touching) one another. We also noted that the inductance and, ...

Emilie Le Beau Lucchesi, Ph.D., is a freelance journalist who regularly contributes to Discover Magazine. She reports on the social sciences, medical history, and new scientific discoveries. View Full ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

This is the second part of a two-part series of essays. [July 14 update: I posted this essay July 13, one day before the Trump administration announced that it was rescinding the ICE policy described ...

Denver, CO — September 4, 2007 — In keeping with Artison’s design philosophy of maximizing the number of applications with the minimum number of products, Artison announced the official release of a ...