Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

People love to characterize emotion and feelings as toxic to rational, objective decision making. "Be cool and dispassionate," they say. While there's some truth to that, there is also evidence to ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

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Don’t let your biases impact important decision making; know how to navigate circumstances and be resourceful. As humans, we’re prone to cognitive shortcuts, often categorising people and situations ...