Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

If you’ve ever felt your emotions strongly triggered while trying to make an important decision, you know how powerful they can be, often clouding our judgment and leading us to choices that mismatch ...

People love to characterize emotion and feelings as toxic to rational, objective decision making. "Be cool and dispassionate," they say. While there's some truth to that, there is also evidence to ...

Scientists have found that when monkeys choose between different options, the value neurons assign to each option does not depend on the menu of choices. This phenomenon may explain a behavioral trait ...

Confidence seems to be returning to markets almost everywhere, but the debates about what caused the worst crisis since the Great Depression show no sign of letting up. Instead, the spotlight has ...