John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute of quality sometimes isn’t enough to be an actual ranking factor. His post also encourages a more ...

We've covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google's Search ...

AMP can positively impact other ranking factors like speed, but is it a factor on its own? Read on and see what the evidence says. AMP is an HTML framework that helps desktop-optimized sites deliver ...

SEOs have speculated that brand mentions are a ranking factor in Google’s search algorithm for many years. Of course, Google doesn’t reveal the inner workings of its algorithm, but nonetheless search ...

Google's John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, "No ranking factor compensates missing relevance, or missing user interest." He explained, "it's ...