UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...
Note: This report was updated on Dec. 30, 2015 to reflect the January-July 2015 National Health Interview Survey estimates released on December 1, 2015. Telephone surveys face numerous challenges, but ...
Why am I never asked to take a poll? You have roughly the same chance of being polled as anyone else living in the United States. This chance, however, is only about 1 in 26,000 for a typical Pew ...
Dr Jacob John, former chief of ICMR's Centre for Advanced Research in Virology, speaks to TOI on why the outcome of random sampling may not be a correct measure of the extent of the Covid-19 threat ...
Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Gordon Scott has been an active investor and technical analyst or 20+ years. He ...
It is fair to say that every one of us would like to see progress against COVID-19 and toward a return to normalcy. And if you follow the news, you’ll hear that testing is the key. Test more! Test ...
In his latest post, B&T regular Robert Strohfeldt argues that despite all the market research, is it really telling adland what it needs to hear? Change. The one variable that is constant. And usually ...