Debra Evans on how both quantitative and qualitative approaches are useful depending on the type of question that needs answering. Subscribe today for unlimited access to 6,000+ clinical articles, ...

This article places qualitative research in an historical context and explores the issues of rigor and validity of this method. Subscribe today for unlimited access to 6,000+ clinical articles, ...

You can use both qualitative and quantitative reports to track the work performance of individuals, business units and your workforce as a whole. Quantitative data is based upon statistics, while ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...