In 2020, the Covid-19 pandemic ushered in massive global changes in the way we live and the way we work. To be sure, quarantines, social distancing orders, bans on assemblies, and working from home ...
The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks; they ...
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