LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing ...

“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...

Are you still using traditional marketing tactics to interact with customers? If so, it’s likely that you’re missing out on modern marketing strategies and the value from having a 360-degree view of ...

Causal inference with observational data frequently relies on the notion of the propensity score (PS) to adjust treatment comparisons for observed confounding factors. As decisions in the era of "big ...

With nearly 200 pre-built retail and consumer models, the Prosper Model Factory helps brands better target customers and scale digital campaigns Retail Media Networks are walled gardens, giving brands ...

The onset of the fourth Industrial Revolution, with its technological innovations and advancement, has forced industries and businesses to review and reinvent their processes to avoid becoming ...

Today more and more companies are taking a personalized approach to content and marketing. For example, retailers are personalizing product recommendations and promotions for customers. An important ...

This is a preview. Log in through your library . Abstract Savage and Deutsch developed a probability model for measuring the strength of transactions (e.g., trade, mail, etc.) between pairs of states ...