In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New ...

With inflationary pressure, rising interest rates and a looming recession threat, companies of all sizes face the daunting decision to decrease or freeze marketing budgets as an expense reduction ...

I’m sure you know the basic concept: your marketing message is how you describe your company and its products to your customers and prospective customers. It sets the tone for all your customer ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Los Altos, Calif., group that works to preserve redwood trees. He says his motivation is not just saving the trees, but also helping the fund and other nonprofit groups become better at communicating ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Basic marketing or sales training stipulates that repetition is important. Years ago, I was taught that approximately 62% of sales occur after the sixth selling attempt. That’s why some salespeople ...