The continued proliferation of online shopping makes it imperative for merchants to harness in-depth shopper information for more efficient marketing, pricing and offers, as well as overall ...

MONTREAL & ATLANTA--(BUSINESS WIRE)--XCCommerce - a leading provider of promotion solutions for retailers across segments – today announced a new partnership with RELEX Solutions – a provider of ...

Gelson’s uses advanced AI application to gain new insights and improve automation as consumers become more price-sensitive and adjust their shopping habits SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Today, ...

PivotLink, provider of consumer marketing optimization applications via Software-as-a-Service (SaaS), has unveiled the PivotLink Marketing Optimization tool, an analytic solution that helps B2C ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

Shelf space allocation and retail optimisation represent a critical nexus in modern brick-and-mortar retailing, where the arrangement of products on the shop floor is tailored not only to enhance ...

In the world of retail, 2023 had some high highs and low lows. At the start of the year, many retailers and brands alike were struggling to transition from ‘Growth at all Costs’ to the new mantra - ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

A fresh wave of dealmaking is sweeping through the advertising industry as agencies race to acquire specialist firms focused ...