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Apple Pay holiday deals are live with the company sharing the eight retailers it has partnered with for discounts up to 40%.

As part of the batch of updates on Thursday it was revealed that Apple may soon offer developers the ability to send out promotional codes for in-app purchases, a change from previous App Store ...

Apple on Friday rolled out a much requested developer tool that allows app makers to generate and share in-app purchases promo codes, allowing testers, press outlets and others access to gated app ...

Apple uses the program to let developers offer, for example, more than the usual 100 promo codes per app version and EA has used the program for several promotions in the past.