With a potential US ban on the horizon, TikTok has outlined Project Clover, a new data policy designed to convince European lawmakers it's not a security threat.

TikTok executives briefed British political advisers, think tanks and other policy makers in an effort to convince politicians that the data of British users are safe.

With Project Clover, TikTok is doubling down on its European charm offensive as it looks to counter a rising tide of political discontent.