ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new ...

Magnite (NasdaqGS:MGNI) introduced Magnite Orchestration, an agentic advertising product that brings buyer and seller agents together in a shared environment for AI-driven ad decisioning. The company ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.— This story first appears at TheDesk.net, a premium source ...

Programmatic access will begin rolling out across all global regions in Q3 this year, and will first be available through The ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine Yahoo's desktop and mobile video advertising ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Players in the programmatic video advertising industry must work closer together in order to effectively tackle fraud, according to BrightRoll founder and CEO Tod Sacerdoti. Speaking at his company’s ...

ITN today announced a new initiative to further expand its programmatic local linear TV platform by integrating Comscore's ...