This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain-no DSP ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...

Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports, as ...

Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution When you purchase through links on our site, we may earn an affiliate ...

As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for ...

WebMD Ignite -- an arm of WebMD that supports health care advertisers and marketers -- has designed a suite of advertising capabilities that the company said reduces ad waste by finding and targeting ...