The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie ...

Programmatic advertising continues its upward mobility, especially in the area of premium sales, judging by a new analysis from Guideline. The first eight months of 2024 saw a 47% growth YoY in the ...

Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...

The majority of advertisers plan to increase investment in programmatic;Contextual targeting stands out as a viable alternative to the cookie; CTV investment will be pulled from linear TV by close to ...

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution ...

REDWOOD CITY, Calif. & SINGAPORE--(BUSINESS WIRE)--Amobee, a global digital marketing technology company serving brands and agencies, today announced it has partnered with Place Exchange to launch one ...

The Drum recently met up with Jason Abbate, director of interactions at global B2B agency Stein IAS to see how he addresses client concerns over transparency and how the agency is working out B2B ...

Both buyers and sellers are rapidly adopting marketing technology to enable programmatic buying. Buyers like the visibility and control that managing all media spend through a single interface affords ...

Wayne: It was really simple, actually - the name didn’t accurately reflect what we did anymore. When we first started, we were pulled in to help advertisers solve very specific programmatic use cases.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As programmatic trading ...

New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.