As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

AdLib customers will gain direct access to Curated.Media’s curated supply libraries all within the DSPs they already us ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. More than 20 companies are coming together to create a ...

For some, programmatic and performance marketing represent the future ... “This process may start with data and analysis, but ...

Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the ...

A major turn in online advertising was marked by the idea that “content is king,” coined by Bill Gates in 1996 in an essay that bore the phrase as its title. After almost three decades, we have ...

Participating in guaranteed or preferred deals contributes not only to brand safety. That is the way to reach exactly those ...