Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public comment. The new specification introduces a ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Ad tech up 104%, media down 26% as the company restructures and trims costs in its US Hispanic broadcast division.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

New York, NY — [August 25, 2025] — Chief Marketer Network’s AdExchanger, has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New York 2025, taking ...

Google's assertion of disagreement with the European Commission (EC) stems from its belief that the decision does not accurately reflect the current dynamics of the ad tech sector. The company argues ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

Jana Jakovljevic is the head of programmatic solutions at Spotify. She is also previously employed by Rubicon Project. Jakovljevic participated in this Q&A after the streamer’s late July announcement ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...