When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Don’t worry this isn’t a political post. Bob Dylan’s lyrics can apply to the world of advertising and marketing just as much as they can to political and social changes.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Netflix is planning to introduce an ad-supported model to attract new viewers, and chances are it will ...

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...

NEW YORK—In a notable expansion of its programmatic advertising capabilities, Dish Media has launched Dish Connected, a new advertising solution that for the first time allows Dish TV's live linear ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive ...

The sector is on the precipice of both disruption and growth as AI, programmatic advertising, and data-driven marketing reshape how things are done. For example, the advent of the Internet broadly and ...

While many marketers have jumped at the opportunity to experiment with AI, the quickly developing technology has also posed several challenges for the industry, including brand safety. The report by ...

Most of the nation’s biggest TV companies are planning to gather under one roof next week and discuss something that has little to do with traditional boob-tube economics but is likely to play a ...