TripleLift, the world's leading Creative SSP, today announced a significant expansion of its Programmatic Pause Ads solution.

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

GOOGL squares off with TTD as CTV, retail media and AI reshape ad tech, raising the question of which stock looks stronger now.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive ...

Unity Appoints Chris Feo as SVP Sales & Partnerships, Programmatic, to Accelerate Growth in Privacy-First Advertising Across Gaming and Connected TV Unity (NYSE: U ...

Over recent years, the biopharma marketing landscape has experienced monumental shifts — necessitating a transformation. While the 1990s saw marketing efforts largely steered by sales forces making in ...

In today's fast-paced digital landscape, personalization and relevance are essential. Dynamic advertising has evolved beyond a passing trend into a powerful marketing strategy. Unlike traditional ...

Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...