TripleLift, the world's leading Creative SSP, today announced a significant expansion of its Programmatic Pause Ads solution.

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive ...

GOOGL squares off with TTD as CTV, retail media and AI reshape ad tech, raising the question of which stock looks stronger now.

Unity Appoints Chris Feo as SVP Sales & Partnerships, Programmatic, to Accelerate Growth in Privacy-First Advertising Across Gaming and Connected TV Unity (NYSE: U ...

In today's fast-paced digital landscape, personalization and relevance are essential. Dynamic advertising has evolved beyond a passing trend into a powerful marketing strategy. Unlike traditional ...

Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...