Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Netflix and Lionsgate join a new Roblox licensing program. Roblox is a massive video game. You might not play it, and it can be seen as more childish, but the numbers this title brings in are nothing ...

Incentive is a word that can mean different things to different people. For those who are “being asked to do something” by a “higher power,” the question often becomes, “What do I get for doing this?” ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...

MADISON, CONN., March 28, 2023 (GLOBE NEWSWIRE) -- Walmart has quietly removed its undisclosed Universe of Play advergame from the Roblox platform in the wake of action taken by a coalition of ...