In retail, it’s hard to understate the impact of customer product reviews. With the growth of e-commerce over the past decade, shoppers are eager to hear what others think of products before they make ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential. Often, reviews are collected but left underutilized, despite being some of the most ...

Katie Mehr does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...