Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

From AI-powered hardware to the reinvention of legacy products, here is what’s shaping the future of physical products. The Fast Company Executive Board is a private, fee-based network of influential ...

Sachin is a Product Innovation Leader at Twilio passionate about coaching, public speaking, writing, and most importantly, making an impact. Today’s rapidly evolving business environment requires ...

In today's evolving commerce landscape, fostering a culture of intrapreneurship is crucial for companies aiming to maintain a competitive edge. At the heart of this goal lies the concept of ...

Product design is in a moment of profound change and redefinition as technologies like artificial intelligence (AI) and spatial computing dramatically affect computing experiences. AI, especially, may ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...