Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Academics have studied segmentation for years, but we start our summary of how it affects equity markets with a 1996 paper by Maureen O’Hara (see Table 1). In contrast to fragmentation, which just ...