Back to Basics: How to operate a successful private label brand Proprietary items work best if retailers differentiate them through either cost or innovation and are thoughtful about choosing ...

Adjusting product selections can help grocers weather policy changes that could negatively impact SNAP consumers, a Coresight ...

What Private Label Really Means — and Why It Might Be Better Than You Think The quality gap between store brands and national labels is closing — and in many cases, disappearing altogether.

Once seen merely as budget-friendly alternatives to national brands, private labels — branded products retailers sell ...

The slow and steady rise of private-label and store-branded goods shifted into high gear last year as rising food prices squeezed household budgets.

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

Sales of private label brands are growing as the consumer market has gone experiential. Private labels transform the product-first 4Ps of marketing into experience. CPG marketers must evolve to ...

The PLMA projects total private-label dollar sales in the US are likely to approach a new all-time high of $277bn in 2025.